more gen z joy, Chappell Roan announces UK tour themes

In a world obsessed with 'fandom', Chappell Roan is rewriting the rulebook for fan interaction.

On Saturday Chappell Roan announced the themes for her sold out UK tour (tickets for which are listed on StubHub for a wild £800). CR posts theme moodboards for upcoming shows on IG much to the thrill of her fans on speculative subreddit threads. This feels like a timely antidote to the TikTok microtrends which come and go in a matter of days and instead a celebration of like minded people coming together to experience a moment in a safe space.

In a world of TikTok homogenisation, it’s refreshing to see a deviation from the slicked backed ponytail and clean beauty routines for homemade mermaid costumes, albeit search Chappell Roan Themes and you’ll see it is racking 100.5M videos on TikTok, so the themes still very much live on social. It'll be interesting to see this week whether any retailers choose to post shop the look posts as they did when Taylor Swift and Beyonce were in town.

For the uninitiated here’s a graph charting Chappell Roan's road to 30m monthly streams on Spotify, found on digital native, although monthly listeners is now hitting the 45m mark.

In a world obsessed with 'fandom', Chappell Roan is rewriting the rulebook for fan interaction. c u next Tuesday indeed

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